Smart-publisher, history of search engine optimization according to Danny Sullivan, the term search engine optimization was first used on July 26, 1997 by a spam message posted on Usenet. At that time the search engine algorithms have not been too complex to be easily manipulated.
Early versions of search algorithms are based entirely on information provided by the webmaster via the meta tags in the html code of their website. Meta tags (what's meta tag) provide information about the content contained on a web page with a set of keywords (keywords).
Most webmasters do manipulation by writing down key words that are not in accordance with the actual site content, so that search engine misplaced and rate the site. This causes the search results to be inaccurate and cause losses for both search engines as well as for Internet users who expect quality and relevant information.
Early versions of search algorithms are based entirely on information provided by the webmaster via the meta tags in the html code of their website. Meta tags (what's meta tag) provide information about the content contained on a web page with a set of keywords (keywords).
Most webmasters do manipulation by writing down key words that are not in accordance with the actual site content, so that search engine misplaced and rate the site. This causes the search results to be inaccurate and cause losses for both search engines as well as for Internet users who expect quality and relevant information.
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